Type and hierarchy
Instrument Sans carries headings and body text. Use a clear title, a short explanation and a specific next action. Keep decorative typography out of the way.
Resources & documents
Clear work. Clear expression.
The ITC source identity uses Instrument Sans, white space, precise language and restrained color.
Color with purpose
White and ink form the foundation. Brick marks primary actions. Lavender gives supporting sections a distinct place. Thin neutral rules organize information.
- White
- #FFFFFF
- Ink
- #212222
- Brick
- #B5311E
- Lavender
- #EEEAFA
- Rule
- #C5C8C5
Language
Say what the work is, who it is for and what happens next. Distinguish current capabilities, planned work and illustrative examples. Use evidence for claims.
Structure
Group information around the visitor’s task. Use consistent navigation, readable labels, visible keyboard focus and layouts that work on smaller screens.
Using the ITC identity?
Contact ITC for current approved materials and guidance.